Haines Hunter Brochures
Previously to this design Haines Hunter had a single brochure for the whole range. The new design focused on presenting each range individually thus highligthing each range capabilities and addressing each market segement with a custom message. The new screen friendly design contributed to the download of more than 10,000 brochures in pdf format in the first month of publishing, reaching a larger audience with considerable savings. Saving were achieved also by being able to print quantities based on demand and re-print those brochures of the more popular models as they become needed.