SEO & Online Marketing Services
With more that 18 years of experience in the online design industry, we can assist you, working with you every step of the way to produce and implement a successful online marketing strategy.
First: What is SEO?
Wikipedia defines Search engine optimization (SEO) as "the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic."
SEO is the marketing channel that will assist in increasing traffic to your site. When the visitor arrives in your site is when you real sales pitch starts.
In Online Marketing Content is King
Engaging, informative and authoritative content will make the sale of your product or service. This is a highly competitive economy where very sophisticated customers research online prior to make a purchase decision. It is the content of your site what will determine if you or your competitor is the winner of their business.
The two keys to your website success are: to be found in the first place and secondly that your website communicates your message clearly and speaks the language of your customer in terms of their needs and expectations.