A website is a marketing/communication tool to reach the target audience. This requires firstly identifying the audience, and then designing a user experience that is engaging and positive based on the audience and the different devices used to access the site. Lastly the visual Design unifies the message and conveys the business philosophy, values and identity.
Mobile searches have now overtaken desktop searches, this highlights the importance of providing your visitors with a positive experience regardless of their chosen device.
A responsive website is a must for any business. Having a mobile friendly website is ultimately about serving your customers on the go.
In today's competitive economy a web presence is not longer enough, your website is the first point of contact with your prospective customers. It is your website's quality what will determine if you or your competitor is the winner of their business